Welcome to the beginner’s guide to learning search engine optimization (SEO). We appreciate your willingness to take the time to learn, test, and execute the concepts we layout in this guide.
The Beginner’s SEO Guide is designed to discuss every major aspect of SEO. Covering everything from the terms and phrases, known as keywords, that can create qualified leads to your website, as well as making your site search engine friendly and building backlinks to help you market the uniqueness of your website.
The first thing you should understand is that SEO is complex and forever changing. It is more than “keyword stuffing” and creating content. If you are willing to understand the basics of SEO you will be in better shape than yesterday. There are a ton of free educational tools widely available to assist your SEO growth along with this guide.
Basics of Search Engine Optimization
Marketing and psychology go hand in hand, so do not be surprised if you see concepts from a famous psychologist.
Have you ever heard of Abraham Maslow? He was an American psychologist who studied monkeys early on in his career and found that some needs take precedence over others. This brings us to Maslow’s Hierarchy of Needs. Maslow’s Hierarchy of Needs is a theory that prioritizes the most fundamental human needs like air, water, and physical safety over more advanced needs like esteem and social belonging. The theory is that you cannot achieve the needs at the top without ensuring the more fundamental needs are met first. Love does not matter if you do not have food.
As Maslow created a Hierarchy of Needs for humans there is a Hierarchy of Needs in SEO as well.
Take a look below
When you look at the SEO Hierarchy of Needs, we can see a good SEO foundation begins with:
1. Crawl accessibility so engines can read your website
2. Compelling content that answers the searcher’s query
3. Keyword optimized to attract searchers & engines
4. Great user experience including a fast load speed and compelling UX 5. Share-worthy content that earns links, citations, and amplification
6. Title, URL, & description to draw high CTR in the rankings
7. Snippet/schema markup to stand out in SERPs
Each week we will take some time to touch on each of these areas throughout this guide.
As stated earlier, SEO is complex and forever changing just like a living organism. It forever changing which means you have to adapt in order to succeed and find the best practices of SEO.